Prime Financials is pleased to announce the appointment of Kaddour Ben Azouz as Senior Institutional Sales to accelerate its growth across EMEA.
Kaddour joins Prime Financials with a strong institutional sales and trading background, having worked with leading cross-asset and alternative investment firms in London and Dubai, including Makor Group and Alpha Blue Ocean. Across these roles, he has covered banks, hedge funds, family offices and asset managers in Europe and the Middle East, focusing on cross-asset execution, idea generation and client relationship development.
With experience spanning, fixed income, equities, FX and derivatives, and fluency in French, Arabic and English, Kaddour is well positioned to support Prime Financials’ institutional client base across MENA and EMEA, particularly in the GCC, and key European financial centres.
Elie Afram, CEO of Prime Financials, commented: “Kaddour brings exactly the kind of institutional mindset, client focus and regional connectivity we value at Prime Financials. His experience with top-tier institutional clients in the UAE, Saudi Arabia and Europe, combined with his cross-asset background, will help us deepen relationships with existing clients and open new strategic corridors across MENA and Europe.”
In his new role, Kaddour will be responsible for expanding Prime Financials’ institutional client franchise, originating new relationships with family offices, hedge funds, asset managers and banks, and working closely with the trading and operations teams to deliver high-touch execution and bespoke solutions.
Commenting on his appointment, Kaddour said: “I’m delighted to join Prime Financials at a moment when institutional clients are looking for agile, solutions-driven partners. Prime’s vision to offer high-quality market access, liquidity and financing from a nimble, client-centric platform is fully aligned with what my clients are seeking. I look forward to helping grow the franchise across the region.”
About Prime Financials.
Prime Financials is a prime broker delivering institutional market access, liquidity, clearing, and brokerage across all exchanges, with a vision to bridge TradFi and Digital Assets into a single, secure ecosystem. At our core, we believe in combining institutional-grade solutions with the tailored service of a boutique firm — where relationships are valued, and every client matters.
Leave a Reply